Cam Dales: Graphic Design & Art Direction

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Aritzia wanted a custom typeface and a fresh look that spoke more accurately to the brand direction, clarified information (especially on information-dense pages), better supported photography, and simplified the design and development process. The design team produced Aritzia non-seasonal sans, a bespoke face for web use based on the proportions of the previous body face, but with a more refined and feminine set of characteristics in line with the brand’s aspirational nature.

© 2020