Cam Dales: Graphic Design & Art Direction

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Client – Aritzia
Description –Design Direction, Typography System, Graphic Design



Aritzia's digital typography hadn't undergone any major design changes since the company entered the e-comm space. The working type system was the result of many purpose-built initiatives all living together. There were hundreds of rules, overrides, and exceptions which often distracted focus from industry-leading photography.


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