Red Bull Sound Select was planning a collaboration with Arts & Crafts Records in commemoration of Record Store Day. The two organizations had been working together for some time doing artist development and promotion in Toronto, but had never produced any albums together. This would be the first collaboration of its kind for both.
The album is a compilation, but not in the traditional sense. It doesn’t showcase a single style, time period, or sub-genre. Rather, the album is a collaboration between labels and illustrates two complementary approaches. The visual solution needed to illustrate this spirit of collaboration and fusion with a unique identity that supported both the RBSS program and the Arts & Crafts brand.